Lark Design Studio's restrained rebrand for Wottz proves a single letterform detail can carry a brand identity

Summary

Lark Design Studio created a restrained, clever rebrand for Wottz, a British manufacturer of customisable EV charging cables. Rather than a sprawling brand system, the identity relies on a wordmark, a colour pairing, and one sharp letterform detail that carries the entire brand. The piece argues that in an industry that often equates more with better, Wottz proves a single well-executed idea can be enough.

Source

Creative BoomLark Design Studio's restrained rebrand for Wottz proves a single letterform detail can carry a brand identitycreativeboom.com