Ribena Logo Gets a Subtle but 'Juicy' Rebrand by Elmwood
By
Jennifer Hahn
11mo ago· 4 min readenNews
90/100
Golden Brown
Bagelometer↗
Master baker tier. Every paragraph earns its place on the tray.
Score90TypenewsSentimentneutral
Summary
Design consultancy Elmwood revamped the logo of Ribena, a British squash brand, preserving its nostalgic familiarity while enhancing its recognizable qualities with plumper and juicier letterforms in attention-grabbing red.
Key quotes
· 1 pulled"plumper and juicier" letterforms rendered in attention-grabbing red
Design consultancy Elmwood set out to preserve the nostalgic familiarity of Ribena when revamping the logo of the British squash brand while dialling up its most recognisable qualities.
You might also wanna read
Robot Food Designs Premium Rebrand for Co-op's Irresistible Spirits and Cider Range
Robot Food, a Leeds-based design studio, has created a premium rebranding for Co-op's Irresistible spirits and cider range. The redesign foc
Creative Boom·8mo ago
Here Design creates refined new identity for The Newt's Fine Cyder collection
London design studio Here Design has created a refreshed identity for The Newt in Somerset's Fine Cyder collection, drawing on the estate's
Creative Boom·7mo ago
Living Roots Winery Rebranded with Modular Identity System by Smith & Diction
Philadelphia-based design studio Smith & Diction has created a comprehensive rebrand for Living Roots, a family-run winery with operations i
Creative Boom·7mo ago