Ribena Logo Gets a Subtle but 'Juicy' Rebrand by Elmwood
By
Jennifer Hahn
Master baker tier. Every paragraph earns its place on the tray.
Summary
Design consultancy Elmwood revamped the logo of Ribena, a British squash brand, preserving its nostalgic familiarity while enhancing its recognizable qualities with plumper and juicier letterforms in attention-grabbing red.
Key quotes
· 1 pulled"plumper and juicier" letterforms rendered in attention-grabbing red
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