Living Roots Winery Rebranded with Modular Identity System by Smith & Diction
By
Abbey Bamford
7mo ago· 4 min readenNews
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Summary
Philadelphia-based design studio Smith & Diction has created a comprehensive rebrand for Living Roots, a family-run winery with operations in both New York's Finger Lakes and Australia's Adelaide Hills. The new identity features a modular "story symbol" system, refreshed label designs, and a grape-vine mascot that reflects the brand's cross-continental heritage and experimental approach to winemaking. The rebrand was timed with the opening of Living Roots' new tasting room in the Finger Lakes region.
Key quotes
· 4 pulled"We had to pick all the typefaces bef" (incomplete quote from the provided content)
The rebrand introduces a modular "story symbol", a refreshed label system, and even a grape-vine mascot
all designed to reflect the brand's cross-continental roots and experimental spirit
The US studio has created a modular visual system for Living Roots, merging heritage, geography and experimentation with a flexible
The US studio has created a modular visual system for Living Roots, merging heritage, geography and experimentation with a flexible
