Creative Boom
Creative Boom is a UK-based online magazine for the creative industries, offering inspiration and ideas for creatives worldwide
The article describes how design agency Thirst won a prestigious whisky label design project for East London Liquor Company by taking an analog, human-centered approach. Instead of using AI or digital moodboards, the agency's creative team physically walked through East London ne
Sunday is a robotics company with a mission to free people from repetitive domestic tasks by creating autonomous robots that give time back to users. Founded by Tony Zhao and Cheng Chi, the company has been developing its first product, Memo, a fully autonomous robot designed for
Fred Perry opens a new flagship store in London's Soho district on Lexington Street, designed by Brinkworth to blend retail with cultural experience. The space functions more like a museum than a traditional store, showcasing the brand's 70-year history while tapping into Soho's
Sip Studio, a drinks packaging specialist, was hired to create the visual identity for La Borosa, a non-alcoholic agave spirit. The design challenge involved establishing credibility in the non-alcoholic spirits category, which often struggles with perception issues. The studio a
The article explores the ethical dilemma in the design industry when designers present conceptual work as if it were real client projects. It discusses how some designers create elaborate concept portfolios without actual clients, briefs, or real-world constraints, which can misl