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JAIKU founder Marianne Olaleye on authentic storytelling, Gen Z obsession, and launching her own summit

Profile/interview with Marianne Olaleye, founder of brand storytelling agency JAIKU, who discusses why brands shouldn't obsess over Gen Z, the power of storytelling to drive change, and her journey from helping clients find their narratives to finally launching her own Storytelling Summit. The piece explores her philosophy that authentic storytelling transcends generational marketing and can be a force for meaningful impact.

Tom May8h ago7 min readen
educationmarketingentrepreneurshipbusiness
Read on creativeboom.com

Key quotes

I bought the website domain and planned out the entire positioning for the Storytelling Summit back in...
We shouldn't obsess with Gen Z — storytelling that resonates is storytelling that's human, not generational.
Storytelling can change the world if we let it be honest, brave, and inclusive.

From the article

The JAIKU founder has helped brands from Glossier to the British Library find their story. Now, finally, she's learned to apply the same thinking to herself. There's a special kind of irony in being ...
Continue reading on Creative Boom

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