Here Design creates refined new identity for The Newt's Fine Cyder collection
By
Abbey Bamford
7mo ago· 5 min readenNews
65/100
Toasty
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Solid neighbourhood-bakery energy. Trustworthy and warm.
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Summary
London design studio Here Design has created a refreshed identity for The Newt in Somerset's Fine Cyder collection, drawing on the estate's orchard heritage, landscape, folklore, and history. The new branding balances refinement with rustic honesty, aiming to position Fine Cyder among the world's most prestigious drinks. The design draws inspiration from 17th-century cider traditions, with John Evelyn having called cider 'the Native Wine of England.'
Key quotes
· 2 pulledOur starting point was the deep heritage of Fine Cyder itself, a drink once considered the peer of the continent's finest wines.
In fact, 17th-century diarist John Evelyn called cider 'the Native Wine of England.'
The Newt in Somerset has partnered with London-based studio Here Design to reimagine the identity for its Fine Cyder collection, fusing centuries of apple-growing heritage with contemporary elegance a...
