Robot Food Designs Premium Rebrand for Co-op's Irresistible Spirits and Cider Range
By
Katy Cowan
8mo ago· 3 min readenNews
65/100
Toasty
Bagelometer↗
Crisped on the outside, thoughtful enough on the inside.
Score65TypenewsSentimentpositive
Summary
Robot Food, a Leeds-based design studio, has created a premium rebranding for Co-op's Irresistible spirits and cider range. The redesign focuses on making own-brand products compete with premium brands through sophisticated storytelling, tactile finishes, and a distinctive copper thread design element. The project represents the growing consumer confidence in own-label premium products and showcases how strategic design can elevate supermarket brands to compete with established names in the drinks industry.
Key quotes
· 4 pulledRobot Food has unveiled a sophisticated new identity for Co-op's premium Irresistible spirits and cider range, proving that own-brand products can absolutely compete with the biggest names in the drinks aisle.
The brief was simple yet ambitious: to make this range feel as desirable as any premium brand, while giving each bottle a story worth telling.
Consumers are more confident than ever in own-label products, particularly when it comes to premium li
Expect bespoke storytelling, tactile finishes, and a copper thread running through every bottle.
The Leeds studio has given Co-op's own-brand drinks range a premium makeover. Expect bespoke storytelling, tactile finishes, and a copper thread running through every bottle.
Robot Food has unveil...
