Ferrari's electric Luce: A design collaboration with Apple raises questions about brand legacy amid BYD competition
By
Steve Fowler
Summary
Steve Fowler's DriveSmart newsletter examines Ferrari's controversial new all-electric Luce, designed in collaboration with Apple, questioning whether it lives up to the marque's legendary design legacy. The article contrasts Ferrari's traditional in-house design approach (Centro Stile Ferrari under Flavio Manzoni) with this new direction, while highlighting intensifying competition from Chinese automaker BYD in the race to build the world's fastest and most desirable electric performance cars.
Source
bskyFerrari's electric Luce: A design collaboration with Apple raises questions about brand legacy amid BYD competitiontrib.alKey quotes
· 3 pulledWhen Ferrari looks outside for design help, it usually turns to one of the big Italian design houses, most notably Pininfarina, but also Bertone and others.
For the last 16 years, Ferraris have been designed in-house at Centro Stile Ferrari – the brand's own styling centre, led by former Fiat and Volkswagen design chief Flavio Manzoni.
A litany of famous Ferraris followed, each more beautiful than the last...
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