Ferrari's First Electric Vehicle 'Luce' to Feature Interior Design by Apple's Former Design Chief Jony Ive
By
elxr
A respectable bake. You'd come back tomorrow for another.
Summary
The article reveals that Ferrari's first electric vehicle will be called 'Luce' and will feature interior design by Jony Ive, Apple's former design chief, and his design collective LoveFrom. Ive, who left Apple in 2019, is collaborating with Ferrari executive chairman John Elkann, a long-time friend, on this project. The partnership represents a significant meeting of minds between Apple's iconic design philosophy and Ferrari's automotive excellence, creating anticipation for what could be a groundbreaking electric supercar.
Key quotes
· 3 pulledIve had already left the company to co-found a new design collective called LoveFrom, and since 2019 has been free to tackle new areas.
A long-time friend of Ferrari executive chairman John Elkann, the prospect of working on a Ferrari was something the car-loving Ive – and his equally visionary business partner, Marc Newson – couldn’t resist.
Imagine if they were entrusted with the design of the electric Ferrari… What a meeting of minds that would be.
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