Ferrari's first EV, the Luce, designed with Jony Ive's LoveFrom firm
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Summary
Ferrari has unveiled the Luce, its first electric vehicle, at a venue near Rome. The car was designed with help from LoveFrom, the design firm led by former Apple design chief Jony Ive and Marc Newson. The Luce's design language reportedly resembles Apple's aesthetic more than traditional Ferrari styling, making it a notable departure for the iconic sports car brand.
Key quotes
· 3 pulledThe Luce looks almost nothing like a Ferrari.
In fact, it looks more like something Apple would make.
Think of it as the closest thing to an Apple car we're ever going to get.
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