Tech startups try to make branded swag fashionable with alleyway runway show
By
Natallie Rocha
Summary
A tech fashion show in San Francisco's Financial District, organized by Laura Dang of AI insurance company Corgi, explores whether startup-branded merchandise (swag) can be fashionable. The event featured models wearing redesigned tech swag, with startup founders like Konstantin Wohlwend of Hexclave painting logos on models. The article examines the tension between tech culture's functional, casual aesthetic and the desire for more stylish branded clothing.
Source
Twitter / XTech startups try to make branded swag fashionable with alleyway runway showsf.newsKey quotes
· 2 pulledWearing swag for a startup makes you 'like a walking billboard'
People working in San Francisco's tech scene don't tend to care about fashion
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