Functional beverage market reaches $160 billion as brands launch protein coffees and CBD sodas for health-conscious consumers
By
Sawdah Bhaimiya
Summary
The article examines the booming $160 billion global functional beverages market, where brands are launching innovative drinks like protein-boosted coffees and CBD-infused sodas to appeal to younger, health-conscious consumers. These multipurpose beverages promise both enjoyment and wellness benefits, offering convenient ways for consumers to meet health targets. The piece highlights industry insights, including Starbucks' observation that protein cold foam sales rival flat whites, and features commentary from market analysts on the trend's trajectory.
Source
bskyFunctional beverage market reaches $160 billion as brands launch protein coffees and CBD sodas for health-conscious consumerscnbc.comKey quotes
· 2 pulledFunctional beverages are beverages that are going to provide an outcome
We're selling [almost] as much protein cold foam as we do flat whites
You might also wanna read
Starbucks Receives $5 Billion Defense Contract for Cold Foam Military Applications
The U.S. Defense Department has awarded Starbucks a $5 billion contract to explore military applications of cold foam technology, including
The Onion·8mo ago
How CPG Brands Like Loonen and David Protein Are Borrowing Fashion Marketing Tactics
The article examines how CPG (consumer packaged goods) brands like Loonen water and David Protein are adopting fashion-world marketing strat
vogue.com·1d ago
How pseudoscience in the health and fitness industry undermines evidence-based practice
This article examines how pseudoscience pervades the global health and fitness industry, which is worth over $4 trillion. It argues that the
mssa.app·11d ago
Fhirst Probiotic Soda Launches with Maximalist Brand Identity by Mother Design
Fhirst, a new probiotic soda brand, launches with a maximalist visual identity designed by Mother Design that rejects the minimalist aesthet
Creative Boom·10mo ago
Boom Brief #5 Recap: Designers reimagine alcohol-free gin brand SILVA with nature-inspired creativity
A recap of Boom Brief #5, a design challenge that asked creatives to craft a brand identity for SILVA, an alcohol-free gin inspired by fores
Creative Boom·6mo ago
How Ultraprocessed Food Engineering Drives Compulsive Consumption and Diet-Related Disease Epidemics
The article examines how ultraprocessed foods (UPFs) are engineered by industry to maximize consumption and profitability, drawing parallels
onlinelibrary.wiley.com·4mo ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.