Boom Brief #5 Recap: Designers reimagine alcohol-free gin brand SILVA with nature-inspired creativity
By
Tom May
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
A recap of Boom Brief #5, a design challenge that asked creatives to craft a brand identity for SILVA, an alcohol-free gin inspired by forest botanicals and nature. The article highlights how designers moved beyond wellness clichés to create deeply personal, sophisticated interpretations focused on mindfulness, calm, and connection through branding.
Key quotes
· 3 pulledWhat struck us most about the entries was how deeply personal each interpretation felt.
We wanted designers to move beyond the usual wellness clichés and create something that felt genuinely restorative yet aspirational.
Something grounded, sophisticated and quietly confident.
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