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Linda Merad creates underwater illustrations for Hermès' 'Venture Beyond' campaign

By

Ayla Angelos

2mo ago· 4 min readenNews

Summary

French illustrator Linda Merad was commissioned by Hermès to create illustrations for their 'Venture Beyond' theme, transforming it into a technicolour underwater world where the sea becomes sky. The article explores how Hermès gives artists creative freedom to reimagine the brand's heritage, allowing Merad to express her unique vision and style rather than producing boilerplate brand replication.

Key quotes

· 3 pulled
When you're working with a well-known brand, it can sometimes be tricky to navigate legacy, tight briefs, and creative freedom.
The brand often calls on artists to reimagine its heritage, and instead of asking for a boilerplate replication of the brand we all know and love, they give makers the freedom to express their creative talents, vision, and style.
Linda Merad, a French illustrator based in Paris, is one of those artists.
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The Paris-based illustrator transformed Hermès' 'Venture Beyond' theme into a technicolour underwater world where the sea becomes sky. When you're working with a well-known brand, it can sometimes b...

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