MLTI NYC builds brand world for Balmoral Defender's Todd Snyder collaboration
By
Abbey Bamford
Reliable enough to start your morning with. Toast it again tomorrow.
Summary
MLTI NYC was tapped by Balmoral Defender to create the full brand identity for Edition 001: City Black, a collaboration with Todd Snyder that reimagines the classic Land Rover Defender. Rather than a simple logo swap, the project treats the collaboration as a fashion editorial, with MLTI building the entire brand world from scratch — including a dual-logotype, visual identity, and campaign imagery that bridges British automotive heritage with contemporary design.
Key quotes
· 3 pulledIt's the first in a planned series where Balmoral Defender – a company that restores classic Land Rover Defenders to what it calls The Balmoral Standard – pairs with designers not as endorsers but as creative authors.
For this opening chapter, Brooklyn-based agency MLTI NYC was brought in to build the whole brand world from scratch, bridging British automotive heritage with contemporary design.
The Todd Snyder x Balmoral Defender project, branded Edition 001: City Black, is a deliberate attempt to change all that.
You might also wanna read
Lexus unveils "Space" installation at Milan Design Week with motion-based viewpoints
Lexus has unveiled an installation called "Space" at Milan Design Week, centered around its LS Concept vehicle. The exhibition offers a 360-
Dezeen·1mo ago
Boom Brief #7: Community Branding Challenge for an Independent Florist
This article presents Boom Brief #7, a monthly creative challenge where designers were tasked with branding an independent florist. It showc
Creative Boom·2mo ago
Linda Merad creates underwater illustrations for Hermès' 'Venture Beyond' campaign
French illustrator Linda Merad was commissioned by Hermès to create illustrations for their 'Venture Beyond' theme, transforming it into a t
Creative Boom·2mo ago
Brand designer José Manuel Vega creates NFUZD, a cannabis seltzer brand that breaks from industry visual conventions
Brand designer José Manuel Vega created NFUZD, a cannabis-infused seltzer brand that deliberately breaks from the typical cannabis industry
Creative Boom·2mo ago
Jessica Walsh argues human-crafted typography remains AI-proof in branding
Jessica Walsh argues that typography in branding has become too safe and interchangeable, with fonts that are easy to use lacking personalit
Creative Boom·3mo ago
Pentagram's Paula Scher and Piotr Woronkowicz on 3D design thinking at Pentawards Festival
At the Pentawards Festival in Paris, Pentagram partners Paula Scher and Piotr Woronkowicz presented a masterclass on 3D design thinking, emp
Creative Boom·3mo ago