Brand designer José Manuel Vega creates NFUZD, a cannabis seltzer brand that breaks from industry visual conventions
By
Katy Cowan
Crackles when you bite it. Shows the baker did the work.
Summary
Brand designer José Manuel Vega created NFUZD, a cannabis-infused seltzer brand that deliberately breaks from the typical cannabis industry visual aesthetic. Instead of using green typography and obvious cannabis symbols, the branding features bold, unexpected colors and a joyful, playful identity. Vega, based in Malaga, Spain, with 12 years of international design experience, aimed to prove that cannabis brands don't have to follow the conventional visual playbook.
Key quotes
· 3 pulledThere's a creative challenge that doesn't get talked about enough: what do you do when you're designing for a category so visually established that breaking from it feels almost radical?
NFUZD, a brand of cannabis-infused seltzers that wanted nothing to do with the usual aesthetic playbook.
No massive green type or obvious symbols, just a riot of unexpected colour and joy.
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