Jessica Walsh argues human-crafted typography remains AI-proof in branding
By
Jessica Walsh
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Jessica Walsh argues that typography in branding has become too safe and interchangeable, with fonts that are easy to use lacking personality and those with personality being overused. She makes the case for expressive, human-crafted typography as a differentiator in branding, suggesting that the human touch in typography is something AI cannot replicate.
Key quotes
· 3 pulledTypography has always been the quiet backbone of branding.
The fonts that are easiest to use for branding rarely have real personality, and the ones with personality often aren't practical enough to live inside a full brand system.
Not because there aren't enough fonts (there are literally thousands), but because so many of them feel interchangeable.
You might also wanna read
The problem with AI-generated writing: Why authentic human voice matters
The author expresses strong frustration with AI-generated marketing copy, using the example of caterers who describe their services in vague
substack.com·4d ago
The Human Cost of Digital Typography: Losing Nuance in Web Publishing
The article is a poetic, introspective piece about the author's struggle with digital writing constraints and the loss of typographic nuance
will-keleher.com·2mo ago
Designing Without Figma: A Letter from the Future Self
A letter from the future self discusses designing without traditional UI tools like Figma, emphasizing creativity and innovation.
jondaiello.medium.com·11mo ago
Front Design Founders Discuss AI's Impact on Design Profession and Human Qualities
Front design studio founders Sofia Lagerkvist and Anna Lindgren discuss how AI is prompting designers to reconsider their core value and uni
Dezeen·7mo ago
The problem with AI-generated writing and the loss of authentic human voice
The author expresses strong frustration with AI-generated marketing copy, using the example of caterers who describe their services in vague
samkriss.substack.com·4d ago