Pentagram's Paula Scher and Piotr Woronkowicz on 3D design thinking at Pentawards Festival
By
Abbey Bamford
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
At the Pentawards Festival in Paris, Pentagram partners Paula Scher and Piotr Woronkowicz presented a masterclass on 3D design thinking, emphasizing the importance of systems, structure, and tactility in packaging design. Scher, a design legend, and Woronkowicz, the firm's newest industrial design partner, shared insights on how three-dimensional thinking can futureproof brands. The free event drew a packed crowd of packaging enthusiasts and brand teams eager to learn from one of the world's most renowned design firms.
Key quotes
· 3 pulledWhen you think of world-renowned design firm Pentagram, your mind doesn't immediately go toward packaging design.
It felt slightly surreal to see them up there, because access to those kinds of studios usually only happens at events with a hefty ticket price, and this one was free.
You could feel the excitement in the crowd packed with packaging obsessives and brand teams alike, scribbling notes at
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