Boom Brief #7: Community Branding Challenge for an Independent Florist
By
Tom May
Front-window bakery material. Catches the eye, delivers the goods.
Summary
This article presents Boom Brief #7, a monthly creative challenge where designers were tasked with branding an independent florist. It showcases the community's inventive responses, highlighting how participants avoided clichés like spindly scripts and blush-and-sage palettes, instead producing work inspired by folk embroidery, naïve brushwork, and blooming ampersands. The piece emphasizes the brief's goal of pure creative freedom without client feedback or revisions.
Key quotes
· 3 pulledNo client feedback, no revisions, no stakes. Just pure creative freedom.
Anyone who's wrestled with a brief like this knows how easy it is to slide into cliché—the spindly script, the blush-and-sage palette, the predictable pet
From folk embroidery to naïve brushwork and ampersands that bloom, our fictional florist brief inspired some of the most inventive branding we've seen yet.
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