How CPG Brands Like Loonen and David Protein Are Borrowing Fashion Marketing Tactics
By
Madeleine Schulz
Summary
The article examines how CPG (consumer packaged goods) brands like Loonen water and David Protein are adopting fashion-world marketing strategies — prioritizing sleek packaging, scarcity, and brand aesthetics over traditional advertising. These brands target style-conscious consumers, often appearing in Vogue or collaborating with fashion influencers, while backing their products with health/wellness claims to justify premium pricing. The piece explores how this "it-girl makeover" is reshaping the food and beverage industry, blending luxury branding with functional benefits.
Source
Twitter / XHow CPG Brands Like Loonen and David Protein Are Borrowing Fashion Marketing Tacticsvogue.comKey quotes
· 3 pulledWe just ordered it 'cause it looked good.
Loonen is among a new crop of brands banking on good-looking packaging and fashion-forward marketing to get consumers' attention.
Once intrigued, these products then often sell themselves through an added health or wellness benefit that justifies the higher-than-usual price.
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