Fhirst Probiotic Soda Launches with Maximalist Brand Identity by Mother Design
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
Fhirst, a new probiotic soda brand, launches with a maximalist visual identity designed by Mother Design that rejects the minimalist aesthetic common in wellness beverages. The brand uses nostalgic typography, vibrant colors, and bold packaging to stand out in the crowded functional drinks market, positioning itself as the healthiest and most uncompromising soda after four years of research into probiotic micro-encapsulation technology linked to mental wellbeing.
Key quotes
· 4 pulledPositioned as the healthiest and most uncompromising soda on the market
Fhirst arrives after four years of research into probiotic micro-encapsulation technology and its link to long-term mental wellbeing
Fhirst is making its debut with a visual identity that refuses to blend in
Mother Design has created a brand identity for Fhirst that rejects wellness minimalism in favour of maximalist energy, nostalgic typography, and unapologetic...
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