Divine Chocolate unveils vibrant rebrand by Wildish & Co., shifting to flavour-focused identity
By
Katy Cowan
Toasted just enough. A reliable bake, gently seasoned.
Summary
Divine Chocolate, the farmer co-owned Fairtrade brand, has undergone its most significant rebrand since 1998, created by London agency Wildish & Co. The new identity moves away from dark, predictable packaging toward a vibrant, joyful look featuring hand-drawn illustrations and bold colors. The rebranding puts flavour and taste at the forefront, reflecting the brand's heritage as one of the world's first Fairtrade chocolate companies while modernizing its visual appeal in an increasingly competitive chocolate market.
Key quotes
· 3 pulledChocolate is having a moment. From craft bars to cult packaging drops, it's become one of the most competitive and creatively ambitious categories in branding.
The farmer co-owned brand has revealed a vibrant new identity by London agency Wildish & Co., marking its most significant visual update since launching in 1998.
As one of the world's first Fairtrade chocolate brands, Divine has long...
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