Bruichladdich launches world's first quadruple-distilled 18-year-old single malt whisky with bold new design
By
Abbey Bamford
Solid neighbourhood-bakery energy. Trustworthy and warm.
Summary
Bruichladdich, the Islay-based Scotch whisky distillery, has unveiled the world's first quadruple-distilled 18-year-old single malt, X4+18 Edition 01, in partnership with design agency Thirst. The release kicks off a four-part series and features a radical visual identity that challenges conventional Scotch whisky design norms, blending abstract geometry and color with the distillery's heritage. The project continues Bruichladdich's reputation for unconventional approaches, following their earlier iconic aqua bottle design.
Key quotes
· 3 pulledBruichladdich has never been a distillery that plays things safe, but its latest release takes that reputation into striking new territory.
The project marks the beginning of a four-part series and, unsurprisingly for the team behind the original aqua bottle, it's designed to challenge almost every visual convention in the category.
The whisky itself is unconventional enough, with quadruple distillation pushing far beyond traditional Scotch production methods.
You might also wanna read
How design agency How&How created branding for Snooz, a sleep-friendly ice cream brand
The article discusses how design agency How&How created the branding for Snooz, a new sleep-friendly ice cream brand. The key insight is tha
Creative Boom·3mo ago
Divine Chocolate unveils vibrant rebrand by Wildish & Co., shifting to flavour-focused identity
Divine Chocolate, the farmer co-owned Fairtrade brand, has undergone its most significant rebrand since 1998, created by London agency Wildi
Creative Boom·3mo ago
Dessert brand Gü launches global rebrand by Derek&Eric to restore premium identity
British dessert brand Gü has unveiled a global rebrand developed by creative agency Derek&Eric. The new identity aims to sharpen on-shelf na
Creative Boom·4mo ago
Saint-Urbain designs mid-century inspired branding for Novak Djokovic-backed sorghum snack brand Cob Foods
Cob Foods, a new sorghum-based snack brand backed by entrepreneur Jessica Davidoff and tennis star Novak Djokovic, launches with a nostalgic
Creative Boom·5mo ago
Run For The Hills designs abstract Mediterranean identity for London restaurant Olimera
London design studio Run For The Hills has created the visual identity for Olimera, a new Mediterranean restaurant in London. Led by creativ
Creative Boom·6mo ago
Studio Morfar modernizes Danish butter cookie branding by blending heritage with contemporary design
Studio Morfar, a Copenhagen design studio, was tasked with rebranding Juno the Bakery's butter cookie line. The article explores how they su
Creative Boom·6mo ago