Run For The Hills designs abstract Mediterranean identity for London restaurant Olimera
By
Abbey Bamford
A respectable bake. You'd come back tomorrow for another.
Summary
London design studio Run For The Hills has created the visual identity for Olimera, a new Mediterranean restaurant in London. Led by creative director Chris Trotman, the studio took an abstract approach to evoke the Mediterranean atmosphere through elegant typography and watercolour illustrations, avoiding coastal clichés. The design aims to make guests feel the Mediterranean spirit without relying on obvious or stereotypical visual cues.
Key quotes
· 3 pulledFew places evoke sensory richness quite like the Mediterranean, from the sunlight and the sea to the slow lunches that turn into long evenings.
Sometimes, though, it's easy to fall into the same coastal clichés when interpreting the Med in hospitality settings.
The studio wanted guests to feel the Mediterranean without being hit over the head with obvious symbols.
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