Saint-Urbain designs mid-century inspired branding for Novak Djokovic-backed sorghum snack brand Cob Foods
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
Cob Foods, a new sorghum-based snack brand backed by entrepreneur Jessica Davidoff and tennis star Novak Djokovic, launches with a nostalgic mid-century kitchen aesthetic created by design agency Saint-Urbain. The brand aims to challenge the dominance of industrial corn snacks with a gluten-free, nutrient-rich sorghum alternative grown in the United States. The concept originated from a personal place: Davidoff's son has dietary needs that inspired the product.
Key quotes
· 3 pulledTogether they're taking on the dominance of industrial corn with a snack made from sorghum, a nutrient-rich grain grown in the United States.
The idea started in a very personal place: Jessica's son has a...
Clean eating has had plenty of visual tropes over the years – some repetitive and some a little tired – but Cob has arrived in the health-conscious foodie scene with something quite different.
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