Warburtons Celebrates 150th Anniversary with Comprehensive Packaging Redesign by Taxi Studio
By
The CB Team
A weekday bagel. Dependable, satisfying, no fuss.
Summary
Warburtons, the 150-year-old British bakery brand, has undergone a comprehensive packaging redesign by Taxi Studio to celebrate its milestone anniversary. The rebrand focuses on making the brand's iconic orange color more prominent across all packaging, creating a cohesive visual identity that honors the company's heritage while modernizing its appearance. The redesign has been rolled out confidently across the entire product range, marking a significant brand refresh for the family-owned business that has become a staple of British life.
Key quotes
· 5 pulledWarburtons, with a family still at the helm for five generations, is woven into the very fabric of British life in a way that few brands could ever hope to match.
Established in 1876 by Thomas and Ellen Warburton as a modest grocery shop in Bolton, the brand has grown from Lancashire roots into Britain's biggest bakery.
There's something of the mill town spirit about the brand that has grown from Lancashire roots into Britain's biggest bakery.
As Warburtons turns 150, the Bristol-based studio has delivered a sweeping packaging redesign that finally puts the brand's iconic orange to work.
And it's been rolled out confidently, across every...
You might also wanna read
Walkers unveils biggest rebrand in 80 years, replacing iconic crisp logo with sun motif
Walkers crisp brand has unveiled its biggest rebrand in nearly 80 years, replacing the iconic yellow crisp logo with a sun-inspired mark to
Creative Boom·4mo ago
Mindful Chef Launches Brand Refresh in Partnership with Mother Design
Mindful Chef, a UK premium healthy recipe box service, has unveiled a brand refresh created in partnership with Mother Design. This marks th
Creative Boom·4mo ago
Lay's Updates Logo to Emphasize Agricultural Heritage and Farm-Grown Potatoes
Lay's, the American crisp brand owned by PepsiCo, has undergone a subtle logo redesign that emphasizes its agricultural heritage and connect
Dezeen·7mo ago
The Protein Ball Co. Rebrands with 'Ballsy by Nature' Identity by Robot Food
Robot Food has rebranded The Protein Ball Co. with a bold new identity called 'Ballsy by Nature,' shifting from a feel-good wellness aesthet
Creative Boom·7mo ago
Design Agency Wins Whisky Label Award Through Analog, Location-Based Creative Process
The article describes how design agency Thirst won a prestigious whisky label design project for East London Liquor Company by taking an ana
Creative Boom·2mo ago
How Lark Design Studio Created a Premium Brand Identity for Portable Toilet Startup Luii
Lark Design Studio took on the challenging branding brief for portable toilet startup Luii, creating a sophisticated brand identity that def
Creative Boom·2mo ago