Lay's Updates Logo to Emphasize Agricultural Heritage and Farm-Grown Potatoes
By
Jane Englefield
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Lay's, the American crisp brand owned by PepsiCo, has undergone a subtle logo redesign that emphasizes its agricultural heritage and connection to "real, farm-grown potatoes." The updated logo maintains the classic red and yellow color scheme but adds sunbeams to celebrate the brand's nearly 100-year history. This rebranding effort focuses on highlighting the brand's roots in potato farming and natural ingredients, positioning Lay's as a brand with authentic agricultural origins rather than just a processed snack food.
Key quotes
· 3 pulledAmerican crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage
Created by the in-house design team of Lay's parent company, PepsiCo, the new logo is a subtle update from the crisp giant's last rebrand in 2019
The updated logo maintains the brand's recognisable yellow, sun-like character
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