Walkers unveils biggest rebrand in 80 years, replacing iconic crisp logo with sun motif
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Walkers crisp brand has unveiled its biggest rebrand in nearly 80 years, replacing the iconic yellow crisp logo with a sun-inspired mark to emphasize "real ingredients" and 100% Great British potatoes. The redesign marks a significant departure from decades of subtle visual tweaks, sparking debate among creatives about whether it's a confident evolution of heritage or a risky move away from a beloved brand asset.
Key quotes
· 3 pulledOut goes the familiar yellow crisp at the centre of the logo, replaced by a radiating sun designed to champion 'real ingredients' and 100% Great British potatoes.
For a brand whose visual identity has been subtly tweaked rather than radically overhauled for decades, it's a notable shift.
Walkers has long relied on familiarity as a...
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