Sip Studio Designs La Borosa: Creating Credible Visual Identity for Non-Alcoholic Agave Spirit
By
Katy Cowan
Crackles when you bite it. Shows the baker did the work.
Summary
Sip Studio, a drinks packaging specialist, was hired to create the visual identity for La Borosa, a non-alcoholic agave spirit. The design challenge involved establishing credibility in the non-alcoholic spirits category, which often struggles with perception issues. The studio aimed to create packaging that would allow La Borosa to stand confidently alongside premium tequila, avoiding the clinical aesthetic common in non-alcoholic products while signaling quality and authenticity.
Key quotes
· 4 pullednon-alcoholic spirits have to work twice as hard to be taken seriously
signalling quality and authenticity while also sidestepping the clean, clinical aesthetic
a non-alcoholic agave spirit that wanted to stand confidently on the shelf next to premium tequila
The non-alcoholic spirits category has a perception problem
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