John Deere leverages American heritage and modern marketing to connect with new generations
By
Chris Kelly
Summary
John Deere, the oldest consumer brand among America250's official sponsors (founded in 1837), leverages its deep American heritage — with its iconic yellow and green alongside Coca-Cola red and Levi's blue — while actively working to connect with new generations. The company has partnered with MLB and engaged on TikTok to remain relevant as the country's demographics and culture evolve.
Source
bskyJohn Deere leverages American heritage and modern marketing to connect with new generationsmarketingdive.comKey quotes
· 3 pulledJohn Deere is the oldest consumer brand amid the list of official sponsors of the nonpartisan America250 commission
The agriculture machinery company has been a key part of the American palette, with its yellow and green next to Coca-Cola red and Levi's blue as highly recognizable brand colors
With its iconic heritage comes the need to connect with new generations of consumers as the country continues to change
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