Brand Engagement Strategies for Generation Alpha in 2025
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
This article analyzes which brands are successfully engaging Generation Alpha (born 2010-2024) based on Beano Brain's 2025 Coolest Brands study. It examines how this two-billion-strong generation, the first born entirely in the 21st century with no memory of a pre-smartphone world, is rewriting brand engagement rules. The content focuses on what Gen Alpha looks for in brands and why certain companies are cutting through with this demographic.
Key quotes
· 4 pulledBorn between 2010 and 2024, Generation Alpha now numbers around two billion globally, with the eldest now entering their mid-teens.
These are the so-called 'iPad Kids', the first generation born entirely in the 21st century, with no memory of a pre-smartphone world.
Beano Brain's 2025 Coolest Brands study reveals everything this two-billion-strong generation is looking for in a brand… and some of it might surprise you.
Your clients are already asking about them, and if you're not prepared, you're going to be left behind.
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