Handmade Illustration Proves Its Commercial Value in Mydflower Wine Rebranding
By
Tom May
Right out the toaster. Reliable, with some real depth.
Summary
The article discusses how Kingdom & Sparrow's hand-crafted illustration work for Welsh sparkling wine brand Mydflower demonstrates the continued commercial value of handmade illustration in the age of AI-generated imagery. The design studio created a premium rebrand that elevates a country wine to compete in the sparkling market while maintaining its folkloric charm, using intricate hand-drawn illustrations rather than AI-generated alternatives. The piece argues that while AI can produce generic images, handmade illustration retains serious commercial punch and emotional resonance that AI cannot replicate.
Key quotes
· 4 pulledAI-generated imagery isn't the threat to handmade illustration you might think it is
The brief was textbook premium rebrand: elevate a country wine to compete in the sparkling market, and communicate its quality without losing its folkloric charm
It's the kind of project in which some studios might reach for Midjourney, tweak some prompts about 'mystical Welsh'
Kingdom & Sparrow's premium designs for Mydflower prove that hand-crafted illustration retains serious commercial punch
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