Boom Brief #4: Design community creates visual identities for fictional horror rollercoaster "The Abyss"
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Boom Brief #4 challenged a design community to create a visual identity for "The Abyss," a fictional horror-themed rollercoaster. The brief, launched around Halloween, invited designers to explore the visual language of fear beyond clichés. The community responded with diverse and creative approaches, ranging from psychological thrillers to inflatable nightmares, showcasing innovative branding work.
Key quotes
· 4 pulledWhen we launched Boom Brief #4, we knew we were onto something deliciously different.
With Halloween looming, the #cbbriefabyss hashtag became a playground for designers ready to explore the visual language of fear.
But what emerged wasn't just a collection of horror clichés and gothic typefaces.
From psychological thrillers to inflatable nightmares, our community took The Abyss brief into wonderfully dark territory.
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