Apple raises MacBook, iPad, and Apple TV prices citing memory chip shortage driven by AI demand
By
Jordan Valinsky
Summary
Apple has increased prices on several products including the MacBook, iPad, iPad Mini, and Apple TV due to rising costs of memory and storage chips, driven by the AI boom. The entry-level MacBook (Neo) now costs $699 (up from $599), the cheapest iPad rose to $449 (from $349), the iPad Mini increased by $100 to $599, and the Apple TV jumped to $199 (from $129).
Source
Key quotes
· 3 pulledApple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Beginning immediately, the price increases affect the Neo, its entry level MacBook that's now priced at $699 (up from $599), its cheapest iPad, which costs $449 up from $349, and the iPad Mini, which is getting a $100 increase to $599.
Other increases include the Apple TV ($199 from $129
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