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First reported by bsky

Apple raises MacBook and iPad prices amid memory cost surge, with more increases expected

Apple Raises Mac and iPad Prices by Over $200 Citing AI-Driven Chip Shortages

Kalley Huang

1d ago· 3 min readenNews

technology business

Summary

Apple has raised prices on Macs and iPads by $200 or more on some models, citing soaring costs of memory and storage chips driven by the AI boom. The price increases affect base models like the MacBook Pro, as the global chip shortage continues to impact even companies with extensive supply chains like Apple.

Source

bskyApple Raises Mac and iPad Prices by Over $200 Citing AI-Driven Chip Shortagesnytimes.com

Key quotes

· 3 pulled

Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence boom has created a frenzy for the components.

Apple increased prices on some laptop and tablet models $200 or more.

Even with a sprawling supply chain, Apple is not immune to the global shortage of chips.

Snippet from the RSS feed

The tech giant cited the soaring costs of memory and storage chips as it increased prices more than $200 on some devices.

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