Apple raises MacBook and iPad prices amid memory cost surge, with more increases expected

The memory crisis has been a major boon for suppliers like Micron, which just reported a quadrupling in revenue and said its gross margin jumped from 39% a year ago to 84.9% in the most recent quarter, surpassing Nvidia and Meta.

Apple's pricing playbook has historically involved removing the lowest-cost option, making higher storage or memory the new starting point, or steering buyers toward Pro models and higher-capacity versions.

In May, Apple stopped selling the lowest-priced configuration, removing the $599, 256GB option from its lineup.