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First reported by bsky

Apple raises MacBook and iPad prices amid memory cost surge, with more increases expected

Apple raises MacBook and iPad prices, citing AI-driven surge in component costs

Mary Cunningham

1d ago· 2 min readenNews

technology business

Summary

Apple announced price increases on MacBooks and iPads, citing AI-driven demand for memory and storage that has sharply increased component costs. The company stated it had previously shielded customers from these increases but can no longer absorb the costs. The MacBook Neo saw a price jump from $599 to $699.

Source

bskyApple raises MacBook and iPad prices, citing AI-driven surge in component costscbsnews.com

Key quotes

· 2 pulled

We have never seen a component price increase this much, this quickly.

We have shielded our customers from these increases so far.

Snippet from the RSS feed

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

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