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First reported by bsky

Apple raises MacBook and iPad prices amid memory cost surge, with more increases expected

Apple raises Mac and iPad prices, citing AI-driven memory chip shortage

BARBARA ORTUTAY

1d ago· 2 min readenNews

technology business

Summary

Apple has raised prices on Macs and iPads, attributing the increase to a memory chip shortage driven by surging demand from AI data centers. The entry-level MacBook Neo now costs $699, up from $599. The company described the component price surge as unprecedented in speed and scale.

Source

bskyApple raises Mac and iPad prices, citing AI-driven memory chip shortageabc7.com

Key quotes

· 3 pulled

The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.

We have never seen a component price increase this much, this quickly.

The company called the demand spike an 'unprecedented challenge' for the consumer electronics industry.

Snippet from the RSS feed

Apple announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom.

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