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First reported by bsky

Apple raises MacBook and iPad prices amid memory cost surge, with more increases expected

Apple raises Mac and iPad prices citing AI-driven memory chip shortage

Barbara Ortutay

16h ago· 2 min readenNews

technology business

Summary

Apple has raised prices across its Mac and iPad lineup due to a memory chip shortage driven by surging demand from AI data centers. The entry-level MacBook Neo increased from $599 to $699, with similar price hikes on MacBook Air, MacBook Pro, iPad Air, and iPad Pro models. Analysts expect iPhone prices to rise later this year as well.

Source

bskyApple raises Mac and iPad prices citing AI-driven memory chip shortageapnews.com

Key quotes

· 3 pulled

The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.

We have never seen a component price increase this much, this quickly.

Apple called the demand spike an 'unprecedented challenge' for the consumer electronics industry.

Snippet from the RSS feed

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom. The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consum

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