YouTube Commands 65% of Japan's Video-On-Demand Market, AMPD Analytics Reports
By
Jesse Whittock
Summary
New research from AMPD Analytics reveals YouTube's dominance in Japan's video-on-demand market, commanding over 65% of VOD hours. Japanese audiences watched 2.8 billion hours on YouTube in May (38.5 hours per viewer), with news and baseball as leading content categories. The data challenges assumptions about YouTube viewing in Japan, showing it resembles traditional TV consumption with long-form content and broad age demographics.
Source
DeadlineYouTube Commands 65% of Japan's Video-On-Demand Market, AMPD Analytics Reportsdeadline.comKey quotes
· 2 pulledYouTube is by far the dominant digital streaming player in Japan, new research shows.
Japan's YouTube viewing looks far more like television than people assume — long-form content dominates, audiences are spread across every age group, and engage
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