YouTube Captures 65% of Japan's VOD Market, Reaching 72 Million Viewers in May
By
Naman Ramachandran
Summary
New behavioral data from ampd Analytics reveals that YouTube dominated Japan's digital video-on-demand market in May, capturing over 65% of all VOD hours watched. The platform reached 72 million Japanese viewers who collectively logged 2.8 billion hours, averaging 38.5 hours per viewer. The data, sourced from ampd's YouTube dashboard, indicates that YouTube viewing in Japan resembles traditional television consumption patterns, with long-form content dominating and audiences spread across news and baseball content.
Source
VarietyYouTube Captures 65% of Japan's VOD Market, Reaching 72 Million Viewers in Mayvariety.comKey quotes
· 3 pulledYouTube accounted for more than 65% of all digital video-on-demand hours watched in Japan in May
Japanese viewers averaged 38.5 hours apiece on the platform during the month
Japan's YouTube viewing looks far more like television than people assume – long-form content dominates, audiences are spread
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