Rakuten Report: FAST Channels Becoming Mainstream TV Option for European Viewers
By
Jesse Whittock
Master baker tier. Every paragraph earns its place on the tray.
Summary
A Rakuten TV report presented at SXSW London reveals that FAST (Free Ad-Supported Streaming TV) channels are becoming mainstream in Europe. Key survey findings from 750 European consumers across five major markets show that 73.7% watch FAST daily or several times a week, 80.1% consider it a main way to watch TV or an alternative to paid streaming, and 60.7% have additional data points on adoption. The report positions FAST as a serious competitor to traditional paid streaming services in Europe.
Key quotes
· 3 pulled73.7% of viewers watch FAST daily or several times a week
80.1% consider the medium a 'main way' to watch TV or an alternative to paid-for streaming services
It's a FAST world, and we're just living in it – at least, that's what a new report from European streamer Rakuten TV is telling us.
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