YouTube generated over $60 billion in 2025 revenue, surpassing Netflix
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Summary
Google has revealed that YouTube generated over $60 billion in revenue in 2025, surpassing streaming rival Netflix's $45 billion. This marks the first time Google has individually highlighted YouTube's yearly revenue since acquiring the platform in 2006. The revenue includes both advertising and paid subscriptions, as YouTube pushes to increase its subscriber base and dominate the TV streaming market.
Key quotes
· 3 pulledGoogle has revealed YouTube brought in more than $60bn (£44bn) in revenue in 2025 as the firm targets getting more subscribers.
The figure, which totals the money generated through advertising on YouTube as well as paid subscriptions, far surpasses streaming rival Netflix's $45bn revenue.
It appears to be the first time Google has individually highlighted its video platform's yearly revenue since acquiring it in 2006.
YouTube's total revenue last year surpassed that of rival streamer Netflix as it seeks to dominate TVs.
