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YouTube India's Connected TV reaches 75 million adults, positions as prime-time screen

By

Naman Ramachandran

7d ago· 3 min readenNews
technologybusinessdigital mediastreaming & ott

Summary

YouTube India's managing director Gunjan Soni announced at the APOS conference that Connected TV has become YouTube's fastest-growing screen in India, reaching over 75 million adults. She outlined a three-part strategy for media and entertainment partners focusing on promotional distribution, revenue diversification, and format modernization, positioning YouTube as India's new prime-time screen with 190 billion cricket views.

Source

VarietyYouTube India's Connected TV reaches 75 million adults, positions as prime-time screenvariety.com

Key quotes

· 2 pulled
YouTube is now India's prime-time screen
Connected TV has become YouTube's fastest-growing screen in India, reaching more than 75 million adults
Snippet from the RSS feed
YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.

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