Instagram expands to Samsung smart TVs, intensifying competition with YouTube and Netflix
By
Rohan Goswami
Summary
Instagram is expanding onto larger screens through a deal with Samsung, putting its videos on 68 million smart TVs in the US. This move positions Instagram to compete with YouTube for creator loyalty and with Netflix, which has been moving into influencer content. All three platforms continue to draw viewers away from traditional cable TV. Instagram's challenge is becoming a primary platform for creators rather than just a funnel to their YouTube channels.
Source
bskyInstagram expands to Samsung smart TVs, intensifying competition with YouTube and Netflixsemafor.comKey quotes
· 3 pulledInstagram now has the distribution, via Samsung's estimated 68 million smart TVs across the US, and the content, courtesy of influencers and creators, to compete for the middle screen.
Its challenge is making Instagram a primary platform for creators, not just a way to funnel fans to their YouTube.
Everything is TV now, and the competition is heating up.
You might also wanna read
Instagram for TV Launches on Samsung Smart TVs, Tests Casting and Horizontal Video
Meta has expanded Instagram for TV to Samsung Smart TVs, joining existing availability on Amazon Fire and Google TV platforms. The update br
Deadline·1d ago
Instagram Launches Dedicated iPad App for Video Content and Reels
Instagram has launched its iPad app, marking the company's 49th product launch. The app allows users to watch Reels, discover personalized v
Product Hunt·9mo ago
Creator OS: All-in-One Platform for YouTube, Instagram, and Twitch Creators
Creator OS is an all-in-one platform for content creators on YouTube, Instagram, and Twitch, offering AI-powered thumbnail generation, video
Product Hunt·2mo ago
Samsung Uses Generative AI to Create Social Media Promotional Content for Galaxy S26 Series
Samsung is increasingly using generative AI tools to create and edit promotional content for its social media channels, including recent vid
The Verge·4mo ago
How social media evolved from friend networks to entertainment feeds — and the growing backlash
Social media platforms have shifted from being communication tools between friends to short-video entertainment hubs designed to maximize us
bbc.com·15d ago
YouTube generated over $60 billion in 2025 revenue, surpassing Netflix
Google has revealed that YouTube generated over $60 billion in revenue in 2025, surpassing streaming rival Netflix's $45 billion. This marks
bbc.com·4mo agoComments
Sign in to join the conversation.
No comments yet. Be the first.