How social media evolved from friend networks to entertainment feeds — and the growing backlash
By
John Laurenson
Toasted golden, schmeared with insight. Top of the rack.
Summary
Social media platforms have shifted from being communication tools between friends to short-video entertainment hubs designed to maximize user time and ad revenue. The article explores this transformation through the lens of platforms like Instagram, TikTok, and YouTube, examining how algorithm-driven content feeds prioritize viral entertainment over social connection. It investigates whether a consumer backlash is emerging as users grow tired of the anti-social nature of these platforms and seek more authentic social experiences.
Key quotes
· 4 pulledAurélia fixes herself a coffee, sits down in her beautiful garden not far from Paris and goes on Instagram 'to relax.'
Social media platforms used to be about communication between friends – now many are increasingly short video entertainment hubs.
The business model is to increase the time people spend on their apps and increase ad revenue.
But is there already a consumer backlash?
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