Samsung Uses Generative AI to Create Social Media Promotional Content for Galaxy S26 Series
By
Jess Weatherbed
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Summary
Samsung is increasingly using generative AI tools to create and edit promotional content for its social media channels, including recent videos for the upcoming Galaxy S26 series. The company has been integrating AI across its product line and is now extending this approach to marketing materials, with videos showcasing low-light video capabilities of new devices while disclosing AI involvement in fine print.
Key quotes
· 4 pulledAfter cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media.
Several videos posted to the company's YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools.
The 'Brighten your after hours' video features two people skateboarding at night, and supposedly shows off the low-light video capabilities of the upcoming Galaxy S26 devices.
Fine print appears at the bottom of the screen toward the end of the video.
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