Instagram Launches Dedicated iPad App for Video Content and Reels
By
Chris Messina
The bagel they save for the regulars. Don't skim, savour.
Summary
Instagram has launched its iPad app, marking the company's 49th product launch. The app allows users to watch Reels, discover personalized video content from favorite creators, and explore new accounts. The launch is presented as a way to passively consume video content on a larger screen, moving beyond Instagram's original photo-sharing focus.
Key quotes
· 4 pulledSit back, relax, and watch Reels.
Dive into your interests. Watch videos from your favorite creators and discover new content that's personalized to your interests.
Get inspired by photos and videos from new accounts in Explore.
It's finally here! And now you can passively consume all that video content from the once great photo-sharing app!
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