YouTube Shorts Launches AI Avatar Feature for Creator Self-Cloning
By
Robert Hart
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
YouTube Shorts is introducing a new AI-powered feature that allows creators to generate realistic digital avatars of themselves. The tool creates AI clones that look and sound like the user, which can be inserted into existing Shorts videos or used to create new content. This launch comes as YouTube continues to navigate the challenges of AI-generated content, including deepfake scams and impersonations, while simultaneously expanding its generative AI offerings.
Key quotes
· 4 pulledYouTube Shorts is rolling out a new AI-powered feature giving creators an easy way to realistically clone themselves on camera.
The launch, hinted at earlier this year, reflects the platform's fraught relationship with AI-generated content, adding more generative features while struggling to contain AI slop, deepfake scams, and impersonations.
YouTube says the new tool will let users create a digital version of themselves, called an avatar, that can be inserted into existing Shorts videos or used to generate entirely new ones.
The company said avatars will 'look and sound like you,' framing the
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