Channel 4 partners with Google Display & Video 360 for new programmatic advertising marketplace
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Summary
Channel 4 has expanded its partnership with Google Display & Video 360 to launch a new Private Marketplace (PMP) that integrates Google Audiences with Channel 4's advertising inventory. Developed in collaboration with Omnicom, this programmatic offering allows advertisers to target viewers based on long-term interests by combining Channel 4's programming with enhanced audience signals and measurement capabilities, all while maintaining viewer privacy protections.
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bskyChannel 4 partners with Google Display & Video 360 for new programmatic advertising marketplaceadvanced-television.comKey quotes
· 4 pulledChannel 4 has deepened its existing partnership with Google Display & Video 360 to launch a new Private Marketplace (PMP) that will see Google Audiences overlaid on Channel 4 inventory.
Delivered in collaboration with Omnicom, Channel says this programmatic offering further strengthens its advertiser accessibility strategy.
The launch allows advertisers to reach viewers based on their long-term interests using Google Audiences.
Campaigns can therefore combine Channel 4's programming with increased audience signals and measurement, in a way that protects viewer
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